News From the Street Where You Live

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Actually, its ability to automatically identify your location has nothing to do with your cookies--YourStreet appears to guess at your locality based on the location of your ISP. So it knew you came in from San Diego just like it knew that I came in from Fairfax County, Va. (although I don't technically live in Fairfax County; my ISP is there). As with much of the most innovative Web technology, this trick has long been used by porn sites, to target advertising!

That said, YourStreet is one of several similar efforts out there. Look also at Outside.in and Topix.com for a couple of other variations on the theme. And there are several others in development.

Yes, Topix uses municipality, and doesn't go as fine-grained as the street name. Also, the comment that I left earlier today pointed to some other efforts funded by the Knight News Challenges. Thanks for pointing out YourStreet,

Now all we have to do is tie in the cameraphone pictures during emergencies.

As it is, I suspect the potential for geotagging photos is much greater. Technorati counts 1.5m blog posts a day (while Google counts around double), and Flickr alone is at a million photos per day. And while every photo has a location, perhaps a fraction of blog posts do. This one here exists more in ideaspace.

Hope everything's alright for you in SD, btw.

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